top of page

Bo Yu

Lecturer at University of New Haven

Dr. Bo Yu is a lecturer of sport management from Pompea College of Business at University of New Haven. Dr. Yu is an expert in esports marketing and athlete branding. His research interest focuses on fan interactions with athlete brands in hyper-connected digital communities, such as esports and new media. In his dissertation, Dr. Yu explored how professional athletes adopted Twitch, a gaming dedicated live streaming platform, to build their personal brands and perform self-presentation at various stages.



Dr. Yu has been actively involved in academic organizations such as North American Society for Sport Management, Sport Marketing Association, and Esports Research Network. He has successfully pushed in top esports journals, including Computers in Human Behavior and Games and Culture.

@docyubo

Bo Yu
CONTACTO A NOSOTROS

Gracias por tu mensaje. ¡Nos pondremos en contacto contigo lo antes posible!

Acerca de CEX

Lo que comenzó en un salón de clases y un grupo de expertos se ha convertido en una conferencia multifacética, enfocada en educar a otros sobre cómopara navegar the ecosistema de deportes electrónicos universitarios en constante expansión.​

  • LinkedIn - White Circle
  • Facebook - White Circle
  • Twitter - White Circle
bottom of page